Who is Salama Mohamed? Everything We Know About The Social Media Sensation

Who is Salama Mohamed? Everything We Know About The Skincare Maven and Social Media Sensation

Salama Mohamed, the Emirati entrepreneur behind the innovative skincare brand Peacefull, has taken the beauty world by storm. Known for her candid and heartfelt approach to skincare and life, Salama’s journey is an inspiring tale of personal triumph, business acumen, and a commitment to inclusivity. Let’s delve into her achievements, social media presence, and her appearance on Blacklane Middle East’s “In The Blacklane” series.

Who is Salama Mohamed? Everything We Know About The Skincare Maven and Social Media Sensation

A Journey Rooted in Personal Experience

Salama Mohamed’s skincare journey began from a place of necessity. Dealing with sensitive skin herself, she struggled to find products that catered to her needs in the harsh Middle Eastern climate. This personal challenge sparked the idea for Peacefull, a brand that combines the best of Korean skincare technology with ingredients tailored for Middle Eastern skin and weather conditions.

Launched in June 2021, Peacefull quickly gained a loyal following, as of right now the company Instagram boats over 96,000 followers. The brand emphasizes simplicity, efficacy, and self-love, encapsulated in its unique spelling with a double ‘l’ to emphasize the peaceful experience the products aim to deliver​.

Building Peacefull

Peacefull’s product range includes the Mugwort Clay Mask, Endless Purifying Toner, Ever Glow Moisturizer, and Peptide Eye Cream. Each product is meticulously crafted to address common skincare concerns such as hydration, anti-aging, and skin sensitivity. Salama’s involvement in the product development process is hands-on, ensuring that each formula is tested rigorously to meet the needs of her diverse customer base​.​.

The brand’s ethos revolves around inclusivity and empowerment. Salama has been vocal about her commitment to creating a brand that serves everyone, regardless of gender, nationality, or skin type​.

Social Media Stardom

Salama Mohamed’s influence extends far beyond her business. With over 1.5 million followers on Instagram as of July 2024, she is a significant presence on social media. Her content ranges from skincare tips and product updates to personal stories and motivational messages. Salama’s authenticity and humor shine through in her posts, making her relatable to a wide audience​ and her fashion is always on point.

Her storytelling ability and genuine connection with her followers have been key factors in her social media success. Salama actively engages with her audience, creating a sense of community where everyone feels seen and heard. This interactive approach has helped her build a loyal following that trusts her recommendations and supports her ventures​.

Hosting “In The Blacklane” Series

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In addition to her entrepreneurial and social media endeavors, Salama Mohamed was also usually hosts Blacklane Middle East’s “In The Blacklane” series. Where she has hosted episodes alongside the first curvy model of the MENA region, Ameni Esseibi and another episode alongside entrepreneur Joey Ghazal to name a few. This platform provided her with an opportunity to share her journey and insights with a broader audience. The series highlights influential figures from various fields, offering viewers a glimpse into their lives and careers.

Her candid discussion about the importance of self-love and acceptance, particularly in the context of her vitiligo, was both inspiring and empowering. This appearance further cemented her status as a role model for many aspiring entrepreneurs and individuals seeking to embrace their true selves​.

Achievements and Impact

Salama Mohamed’s achievements are a testament to her determination and vision. Being featured in Forbes Middle East’s list of “50 Women Behind Middle Eastern Brands” in 2023 is one of her notable accomplishments. This recognition celebrates her contribution to the beauty industry and her impact as a female entrepreneur in the region​.

Beyond her business accolades, Salama is committed to social causes. She actively supports initiatives aimed at empowering women, including providing opportunities for refugee women to build better futures. This philanthropic aspect of her work underscores her belief in using her platform and resources to make a positive difference in the world​.

Personal Philosophy

Salama Mohamed’s personal philosophy revolves around self-acceptance and resilience. She often speaks about how her vitiligo, initially perceived as a vulnerability, has become her greatest strength. This message of turning challenges into sources of power resonates with many, encouraging them to embrace their unique qualities and live authentically​.

Her Emirati heritage also plays a significant role in shaping her values and approach to business. Salama draws inspiration from the principles of openness, tolerance, and hospitality ingrained in her culture. These values are reflected in Peacefull’s inclusive marketing campaigns and product offerings, aiming to represent and serve a diverse customer base​.

Future Endeavors

Looking ahead, Salama Mohamed has ambitious plans for Peacefull. Global expansion is on the horizon, with strategies tailored to meet the specific needs of new markets. Salama remains dedicated to her mission of bringing high-quality, effective skincare products to people worldwide, all while maintaining the brand’s core values of inclusivity and empowerment​​.

Lead image courtesy of Instagram/@salamamohamed