7 Bollywood-Celebrity Owned Businesses That Are A Masterclass In Entrepreneurship 

Globally and locally, more movie stars are diving into entrepreneurship, marking the era of celebrity brands. From skincare lines to fitness brands, actors and actresses are stepping beyond brand ambassador roles to create and nurture their own thriving beauty brands. With Kareena Kapoor’s Quench Botanics and Saif Ali Khan’s House of Pataudi leading the way, Bollywood is witnessing a surge in celebrity-owned beauty brands. Here’s a glimpse into seven more Bollywood-owned brands, offering a fresh perspective on the world of celebrities turned entrepreneurs.

7 Bollywood-Celebrity Owned Businesses That Are A Masterclass In Entrepreneurship 

Anomaly by Priyanka Chopra Jonas

Image courtesy Instagram/Anomalyhaircare

Priyanka Chopra Jonas’s Anomaly has made its mark in no time. Leading the charge in the hair care industry with its gender-neutral, eco-conscious products and championing sustainability with their 100% recycled plastic- Anomaly is built on strong brand pillars. A recent Cosmetify report highlighted Anomaly as the second among the wealthiest celebrity beauty brands, with an impressive revenue of £429 million in 2023, second to only Kylie Cosmetics.

Kay Beauty by Katrina Kaif

Image courtesy Instagram/Kaybykatrina

Launched in 2019, Katrina Kaif’s Kay Beauty stands out as a makeup brand that fully taps into market potential. Developed in collaboration with Nykaa, India’s largest Specialty Beauty and Personal Care Platform, it bridges full-fledged glam with skincare, offering cruelty-free products at a premium. With a focus on on-the-go application and high performance, Kay Beauty continues to be a favourite among makeup enthusiasts and professionals alike. 

82°E by Deepika Padukone

Image courtsey Instagram/82e.official

Launched in 2019, in collaboration with experts, 82°E is Deepika Padukone’s foray into the skincare world. Centred on clinically tested, expert-formulated products with a focus on key ingredients, 82°E aims to democratise self-care. Recently, the brand has expanded into new categories such as body care and men’s skincare, signalling a shift towards extensive growth initiatives.

HRX by Hrithik Roshan

Image courtsey Instagram/hrxbrand

Launched on Myntra in 2013, it now offers clothing, accessories, sports and fitness equipment, and even wireless audio devices. Partnerships with FC Pune City, Xiaomi, IPL for fan merchandise, and with Baccarose for HRX Active Fragrances have further expanded its reach. And now, HRX has added the HRX Cafe to its repertoire, signalling that the brand is only set to grow further from here.

Hyphen by Kriti Sanon

Image courtsey Instagram/letshyphen

In addition to her acting career, Kriti Sanon has taken on a crucial role as Chief Consumer Officer (CCO) at Hyphen. Co-founded by Sanon and the creators of PEP Technologies, the minds behind Indian D2C skincare brand mCaffeine, Hyphen aims to fill a gap in the skincare market. Amidst the pandemic, Sanon recognized the need for holistic skincare solutions offering multiple benefits, which inspired her involvement in Hyphen. Concerned about affordability and quality, the brand focus lies in striking a balance between the two.

SoEzi by Sonakshi Sinha

Image courtsey Instagram/itssoezi

Adding to the list, actress Sonakshi Sinha turned entrepreneur with her latest endeavour, Soezi. As the brainchild of Sinha and her team, Soezi specialises in an extensive range of press-on nails. With a vision to broaden its offerings, Soezi’s initial collection featured themed nail sets such as Cowgirl, Barbie Girl, and Neon Boast. What distinguishes Soezi is its unique customization feature, enabling nail enthusiasts to personalise each press-on nail to their desired shape and length without additional charges.

Ed-a-Mamma by Alia Bhatt

Image courtsey Instagram/edamamma

Alia Bhatt’s Ed-a-Mamma is not just a clothing brand; it’s a heartfelt initiative merging her love for the planet with her passion for children. Founded during her pregnancy, Alia sought trendy, eco-conscious clothes for kids, realising a gap in the market. With over 800 styles catering to ages 2-14, Ed-a-Mamma soared to the top on e-commerce platforms within months, emphasising quality and sustainability. The brand also eventually introduced maternity and nursing wear, and continues to expand into related categories.Beyond chic designs, it’s a platform to instil nature appreciation in young hearts, crafting a brighter, greener future.

Lead Image courtsey Instagram/letshyphen